To Tweet Or Not to Tweet?
The world evolves and so should we. We should progress and keep up with new technnology, new trends and new social developments. Tweet, Like, Share, Follow, are becoming the new language of the day. With applications such as Facebook, Twitter, LinkedIn, Flickr, Tumblr, Foursquare, MySpace, Google+ and many more perhaps less “famous”, flooding the market…it is quite logical that the next generation will talk in code. In hashtags (#), @ signs and abbreviations. Don’t understand any of it? Well you’re not alone! Even people utilising social media have difficulty getting acquainted with the savoir faire of it all! After all it is not a coincidence that so many websites, ebooks, and blogs are filled with how to improve your ‘posting’ skills and how to maximise the social media experience to best accommodate your needs. Even worldwide companies and ‘VIPs’ now utilise social media to keep up to speed with progressing times. Social media is now an important tool in advertising, in electoral campaigns, in news briefs, and generally in everyday situations. Fans soar in millions to Like and Retweet what a celebrity posted on his wall or profile, no matter how insignificant or irrelevant it may be. People often even become obsessed with this new nature of technology that even reading an email often prompts them to go searching for a “Like” button!
Erik Qualman had stated that “the power of social media is it forces necessary change”. But sometimes that change leads to overinformation and certainly over-dependence on digital technology. So much that even when you go out to dinner you just have to log in to the place demonstrating to all your followers and friends where you are; post a picture of what you are doing, and even hashtag it so that it will appear in all other relevant posts! Perhaps it is a consequence of what Aristotle had said, that man is by nature a social animal. What is ironic, however, is that all this tweeting, and posting, and retweeting, and liking etc etc results in people fixed in front of a screen (no matter how large or small that may be) and trying to promote an often fantastic social life to other people who they may not even know and who are doing exactly the same! Social media may lead to progression, and it may certainly enhance communication – making it faster and easier. But even though it facilitates our life, it often makes it more empty. Simply because that is what you’re posting, tweeting, sharing, doesn’t mean that this is what your life is like. Social media give people the opportunity to appear as they want to be. To desperately seek for attention and even receive it. And to apparently live in a digital world with more followers and friends than they could ever really meet! Social media has made the web all about “me”. It focuses on self-promotion and relationship building, thus satisfying the human need for acknowledgement of his/her existence.
But then again, in an interconnected world, it is this very social media that has brought people closer together. That has connected people from all over the world and has enabled the exchange of information and ideas. Yet, as the Ancient Greeks said, all should be used in good measure. There is no need to tweet about every chocolate bar you are eating or every news article you read. There is enough information out there already to keep us busy for years on end. Information is not knowledge. Experiencing life is…