In the last week, we have been arguing over the colour of a dress (blue/black or white/gold?), have witnessed llamas run loose in Arizona, and have been baffled over a Senator’s questioning of the effects of climate change by tossing a snow ball as evidence.
All the while, it has been revealed that the masked Islamic State (ISIS) militant known as “Jihadi John”, seen in the videos beheading Western hostages, is a Kuwaiti-born British man from West London, while ISIS militants ransacked Mosul’s central museum destroying thousand-year old priceless artefacts.
Meanwhile, Eurozone countries continue to bewilder each other on account of their increasing economic problems, leading to internal strife, while the fighting in Eastern Ukraine is ongoing and getting worse.
It is interesting to how we chose to see as news what is more enticing and entertaining to us. The fact that conflict is rampant across the world no longer surprises or even affects us (unless we are in those impacted areas). Nor are we touched by the world’s financial problems, even though these affect our own economic state and employment status. These are things we seek to get away from when surfing the web.
Instead, we’ll click to watch Madonna fall at her Brit Awards performance, we’ll enter the worldwide viral debate on the color of that dress, and we will laugh at the videos of animals doing the weirdest yet cutest of things imaginable.
When we enter the world wide web, we seek to be informed, but at the same time entertained. Our attention span diminishes rapidly when we begin to read a long political analysis on the state of affairs – simply put, this is boring. We want something that draws our attention, that is quick and easy to read, and that is entertaining enough but enlightening at the same time.
We like to engage into quizzes on what your choice of wine says about you, for example, read the daily horoscope and cartoon strips, and be inspired by a quote someone famous said long ago.
What we don’t like, is to be reminded that nothing seemingly works as it should pretty much anywhere; that those who were elected to represent us are sometimes just as corrupt as the people they criticize and place behind bars, and that corruption and clientilism are two trends that may possibly never be transcended.
So we turn to entertainment. To momentarily forget the harsh reality and drift into a realm where all there exists are celebrities falling from grace, animals proving they’re smarter than us, and meaningless chatter on trivial issues.
We all need to get away for a while, and if this is the way to achieve some serenity of mind, then so be it. Just remember, The Dress is the colour you see, and all that says about you, is that you can at least see there is a dress.