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Archive for the tag “advertisements”

A commercial of truth

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There are some commercials that are so mesmerising, you get lost in them and you are left wondering what on earth that mind-blowing scene had to do with the product it advertises. That is how good it is. Because it makes everyone discuss it, becoming viral in record-breaking time, even if no-one even knows what the product does. But it has achieved the greatest marketing target of all: it is being talked about.

One such commercial is the Spanish 2018 Ruavieja commercial “Tenemos que vernos mas” (We have to see more of each other).

It makes you really stop for a minute or two and think.

Because it makes you realise that we don’t have all that time we think we do.

It talks about how we all consider our loved ones our priority, yet we spend so much time apart and on screens instead that we don’t see so much of each other.

We are programmed to avoid thinking about how long we’ve got left to live, so we think that we will always have the chance to do the things that really make us happy.

It makes you realise how much time we actually waste doing things that don’t really make us happy.

Using a calculation and data from the National Institute of Statistics, an algorithm was created to find out how much time we have left to spend with our loved ones given our habits, age and routine. But would you really want to know this truth? Wouldn’t you rather simply be made aware of it and do something about it? To change the fact that we spend so much time in a virtual world rather than in the real one?

The commercial serves as a wake-up call. A reminder that the things that truly matter are not things; they are the people who are with you, the emotions you feel around them and the experiences you share with them.

Life teaches us to make good use of time, while time teaches us the value of time”.

Celebrity VIP to run for US President

false-advertisingWho? When? Why? Who?!

See what happened there? You got all excited and intrigued by the title you wanted to read more, didn’t you? Curiosity is a pain!

I hate to tell you this though, but you were tricked into reading this blog post.

Pretty much like every misleading headline or advertisement does to you.

The majority are misleading, false and have nothing to do with what they really mean.

News headlines that promise to reveal something shocking and a “worldwide exclusive” (as if the whole world is sitting at the edge of its seat waiting for a development in e.g. a royal wedding or the end of a year-long television series).

Advertisements that promise one thing and deliver another. Things like “half-off anything from this shelf”, but when you reach the counter you are told that you had to get two of the same items in order to benefit from the offer.

Airlines advertising low-price tickets but when you are about to book you see the price rising sky high due to added taxes, administrative costs etc etc. Even the “change without charge” is not true, as the only thing you don’t pay is the administrative costs.

Every day we face situations such as these. Things that mislead us and in essence deceive us into believing their marketing crafts.

Then we are left feeling cheated and make a racket out of it to anyone who dares listen.

We just need to develop the sense of reading beyond the “charming” lines, judge what the reality would be and pay attention to avoid being duped (again)!

What people say and what they mean is usually different. We just need to learn to understand what they mean despite what they say.

 

Also part of Daily Prompt: Ripped from the Headlines!

 

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