When a child is born you see slogans flying around that a prince or princess has arrived. You want to do whatever you can to offer them everything their heart desires. And as we grow, we are prone to believe that we deserve the best precisely because we were raised to believe we’re royalty – perhaps not of blood but of spirit at least.
That’s why walking into a majestic room reminiscent of Renaissance century-old palaces makes you unconsciously change your posture to stand up straight and have your chin up.
We seek that feeling that we deserve diamonds and sparkles and fine wine and gourmet dining because we need that sense that we’re taking care of ourselves. If no one else gives us these pleasures of life, we can well provide for ourselves regardless. It just feels better to have someone to share the royalties with.