There are some commercials that are so mesmerising, you get lost in them and you are left wondering what on earth that mind-blowing scene had to do with the product it advertises. That is how good it is. Because it makes everyone discuss it, becoming viral in record-breaking time, even if no-one even knows what the product does. But it has achieved the greatest marketing target of all: it is being talked about.
One such commercial is the Spanish 2018 Ruavieja commercial “Tenemos que vernos mas” (We have to see more of each other).
It makes you really stop for a minute or two and think.
Because it makes you realise that we don’t have all that time we think we do.
It talks about how we all consider our loved ones our priority, yet we spend so much time apart and on screens instead that we don’t see so much of each other.
We are programmed to avoid thinking about how long we’ve got left to live, so we think that we will always have the chance to do the things that really make us happy.
It makes you realise how much time we actually waste doing things that don’t really make us happy.
Using a calculation and data from the National Institute of Statistics, an algorithm was created to find out how much time we have left to spend with our loved ones given our habits, age and routine. But would you really want to know this truth? Wouldn’t you rather simply be made aware of it and do something about it? To change the fact that we spend so much time in a virtual world rather than in the real one?
The commercial serves as a wake-up call. A reminder that the things that truly matter are not things; they are the people who are with you, the emotions you feel around them and the experiences you share with them.
“Life teaches us to make good use of time, while time teaches us the value of time”.